‘Beerproof’ Boots: Timberland, Sam Adams Launch First-of-Its-Type Footwear

These boots aren’t simply made for strolling. These boots will show you how to open beer bottles, too.

On occasion, manufacturers swing for the fences in a approach we by no means thought attainable. They redefine the entire paradigm of a product class with a declare so head-scratchingly distinctive that we’re left questioning, “Is that this a good suggestion?” And this week, Timberland solved an issue we didn’t know we had.

Meet the Direct Connect — from what we will inform, the world’s first “beerproof boot.”

Earlier than we go additional, we’d prefer to paraphrase Ian Malcolm, the skeptical mathematician from the film “Jurassic Park”: “Your scientists have been so preoccupied with whether or not or not they might, that they didn’t cease to suppose if they need to.”

However darn it, Timberland has gone and completed it. Due to a wedding of two iconic New England manufacturers, now you can spill Samuel Adams throughout your brand-new Timberland PRO boots and sweatshirt and never even bat a watch. Why? As a result of they’re beerproof, that’s why.

What’s extra, the manufacturers launched a complete beer-drinking assortment.

Snark apart, these are actual merchandise, launching at this time, round a advertising marketing campaign based mostly on the premise that your present ingesting boots simply received’t minimize it. And for that moxie, expensive Timberland and Sam Adams, respect.

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Right here’s what we all know up to now.

Timberland x Samuel Adams Beer Drinkin’ Apparel

Close up of Timberland Beer-proof boots

The Timberland PRO x Samuel Adams Assortment accommodates three merchandise: the Timberland PRO x Samuel Adams Direct Connect Boots, a hoodie, and a T-shirt. Notice that there aren’t any pants within the assortment. Thus, we should assume your present ingesting pants will suffice. Both that or no pants, no drawback! Your interpretation is nearly as good as ours. Native legal guidelines do apply.

So, let’s begin with the boots. In response to the preliminary pitch, the Timberland PRO x Samuel Adams Direct Connect Boots have “beerproof expertise.” To that, we scoffed and shot the model an inquiry for extra particulars. The info, straight from Timberland:

  • Waterproof leather-based with seam-sealed waterproof building
  • Electrical hazard safety
  • Contoured shock-diffusion plate for structural assist
  • Anti-Fatigue Know-how polyurethane footbed for shock absorption and vitality return
  • Padded high collar for consolation
  • Breathable and moisture-wicking lining with antimicrobial therapy for odor management
  • Direct-inject building for sturdiness
  • Warmth-, oil-, slip-, and abrasion-resistant, nonmarking rubber outsole
  • 30-day consolation assure

Or, because the advertising staff phrases it, “prepared for any full of life ingesting session.” Every pair comes with a helpful, co-branded bottle opener for cracking open a Sam Adams. Get a pair for $180.


Past the boots, you may get a hoodie with a sturdy, water-repellent — welcome, dribbles — double-sleeve graphics, and woven hem label branding. It’s comfortable, cozy, not-bad trying and, after all, beerproof, for $75.

And eventually, fabricated from natural cotton, comes the Open-Finish Jersey shirt. Additionally with a sturdy water repellent, right here’s a shirt for yard bonfires, pool or seashore events, and cheering in your little ones at their soccer video games.

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The entire line is limited-edition. However within the meantime, get ’em whereas they’re sizzling to trot!

Sam Adams hoodie