Homa appoints Emma Egan-Lawless as its new Head of Consumer Acquisition

Emma Egan-Lawless has been appointed as Head of Consumer Acquisition by Homa, one of many prime publishers of cellular video games on the earth. This rent is an important step in Homa’s plan to deliver on prime expertise to stimulate innovation and progress within the gaming trade.

Emma will lead the corporate’s efforts to reinforce participant expertise for Homa

Emma spent the final 4 years working for AppLovin, the place she ultimately rose to the place of Director of Progress. Her essential duty there was to help mobile-based companies in attaining progress via innovation.

She has additionally helped a lot of worldwide app campaigns succeed along with her strategic planning, progress advertising and marketing, and product administration abilities. As Homa’s Head of UA, Emma will oversee the corporate’s initiatives to enhance participant expertise and undertake cutting-edge UA and monetization techniques, notably for the hybrid informal enterprise.

“We’re delighted to welcome Emma Egan-Lawless to our crew,” stated Naveen Mewani, Homa’s VP of Progress. “As we increase our portfolio of hybrid-casual video games, we purpose to strengthen our techniques in hybrid monetization and shift our focus to in-app buy monetization. We’re assured that Emma will deliver priceless data to deploy a strategic strategy that enables us to proceed driving site visitors, growing participant retention, and in the end, producing additional income for our video games,” he provides.

Picture through Homa

“I’m excited to collaborate with the gifted crew at Homa, notably the expansion crew that boasts such a implausible expertise and has achieved nice outcomes with chart-topping hits, comparable to Assault Gap and Combat for America. I sit up for contributing to the expansion and evolution of Homa’s portfolio and wider gaming house,” provides Emma Egan-Lawless.

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