Journey Racing: GearJunkie Named ‘Official Media Companion’ of USARA

After years of overlaying (and collaborating in) the game, this 12 months GearJunkie has been named the ‘official media associate’ for the U.S. Journey Racing Affiliation.

Journey racing is an apex outside sport that requires teamwork, technique, and wilderness expertise. GearJunkie has an extended historical past with the game, together with expedition races in Patagonia, journey racing gear assessments, and a sponsored race group that in 2012 gained the nationwide championship title.

This 12 months, we’re doubling down on the game with an official partnership and a sponsor to help all of it. For the 2022 season, GearJunkie will function the official media associate of the U.S. Journey Racing Affiliation (USARA). We’ll cowl races through reporters on the bottom and groups shaped to take part in 10-plus aggressive occasions throughout the nation.

Racers collect for the 2021 U.S. Journey Racing Affiliation (USARA) nationwide championship in northern Wisconsin; (picture/Randy Ericksen)

The partnership is part of a marketing campaign with Toyota Tundra, which additionally serves because the title sponsor of the 2022 USARA season. Content material on a brand new GearJunkie channel launching this spring will cowl journey racing and the 2022 season.

The USARA has been the nationwide organizing physique of journey racing since 1998. It supplies security requirements, affords insurance coverage for race administrators, and aggregates rankings as groups compete and accumulate factors at occasions all through the season.

GearJunkie Joins 2022 Journey Racing

Greater than 100 journey races are scheduled for 2022. Hundreds of racers will compete on programs that require mountain biking, paddling, path working, and navigation to checkpoints through map and compass strategies.

See also  Feminine Extremely Skier Crushes All-Time File, Kelly Slater Surfs to 56th Profession Win, & Extra Tales to Begin Your Week

Adventure racing in the 2021 USARA National Championship event, in the Cable, Wisconsin, area, September 2021
Obligatory Gear: Journey Racing Nationwide Championships
Workforce GearJunkie competed in a Nationwide Championship occasion that required 30 hours of wilderness navigation and a equipment of specialised gear. Learn extra…

Races run from about 4 hours in size to 24 hours or extra relying on problem. The season culminates on the USARA Nationwide Championship race on Sep. 16-17 within the Sierra Nevada mountains of California.

Adventure Racer Chelsey Magness Geared up for the Patagonia Expedition Race
GearJunkie contributing author and journey racer Chelsey Magness equipped for a multiday race

“We couldn’t be extra excited for this partnership,” stated USARA Government Director Michael Garrison.

“The GearJunkie undertaking and the all-new 2022 Toyota Tundra sponsorship will permit us to achieve a large viewers whereas offering extra funds to help our efforts to develop the game.”

Garrison famous the sponsorship will allow the nonprofit to advance initiatives just like the Ladies in AR marketing campaign; particular person mentoring for race administrators; and the help of a brand new Regional Championship circuit of occasions.

GearJunkie will launch its journey racing content material channel in Might. One of many sponsored groups, Workforce Toyota Tundra,  makes its debut look this coming weekend on the Berryman Journey Race (April 8-9), an 18-hour occasion in Missouri.

The group, captained by Justin Bakken, contains Brian Mayer and Mari Chandler, which is identical squad that gained the 2021 Nationwide Championship title.

We’re excited to dive deeper into the game of AR this 12 months. Look ahead to occasion protection, race reviews, group profiles, journey 101 articles, and extra coming quickly.