KUIU Goes All-In on Ladies’s Searching Attire

After years of providing high-performance males’s searching attire, KUIU introduced the introduction of a full line of searching attire particularly designed for girls.

For context, that is KUIU’s first main effort at a whole ladies’s line. And, in some ways, it’s a redemptive step.

The model is, for lack of a extra excellent phrase, ballsy. And previous trials of tongue-in-cheek humor and advertising and marketing that missed the mark earned a little bit of criticism on our half.

However redemption is, after all, a phenomenal factor. And this line appears to be way more than a reversal on KUIU’s half.

It’s a whole-assed endeavor, with a complete lot extra coming.

We couldn’t be extra excited to see the model placing massive power right into a ladies’s line that appears to be badass, reasonably priced, and complete.

Ladies’s Searching Garments, KUIU-Fashion

The preliminary launch consists of 9 kinds, together with rain gear, outerwear, insulation, midlayers, base layers, and equipment. The ladies’s line makes use of the identical know-how because the model’s closely examined efficiency males’s attire.

“Our aim was to create searching gear that ensures all ladies can comfortably and confidently hunt in essentially the most difficult and demanding environments and circumstances,” says Kevin Wilkerson, VP of Model Advertising.

The preliminary items are at the moment obtainable on the KUIU web site, with new objects changing into obtainable by the summer season of 2022.

Key Items

KUIU Womens

The ladies’s efficiency line is out there in KUIU’s Valo, Verde, and Vias Camo patterns.  

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Among the key items of the gathering which might be at the moment obtainable on-line embrace:

We’ll add that the advertising and marketing from the model is on level on this go-round. Ladies hunters maintain their very own within the discipline, and because of this new line from KUIU, model fanatics don’t need to put on males’s gear anymore.

“After years of analysis, testing, and improvement, this assortment is a full line-up of ultralight searching gear engineered with an obsessive consideration to suit, operate, and element. Laborious examined and confirmed, it’s constructed to maintain ladies protected against the weather whereas regulating their consolation,” KUIU writes. 

We sit up for doing a full evaluate of the KUIU ladies’s package, in addition to seeing the place the items will land on the spectrum of the most effective searching gear for girls. Keep tuned.