Get able to strive Ship Bars, Sasha DiGiulian’s new superfood-based power snack.
Sasha DiGiulian ought to know the worth of high quality vitamin. The first American lady to climb 5.14d/9a in 2011, the 29-year-old has stayed on the prime of her sport for greater than a decade.
Now, she’s launching her personal power bar firm. Ship Bars arrives after a decade within the making, based on DiGiulian. The climber recruited assist for her dietary brainchild from Olympic luger Arianne Jones.
The corporate says its workforce of athletes received bored with consuming “the identical stale, sugary, shelf-stable meals” to gas their adventures. As a substitute, Ship Bars makes use of an array of pure sugars and substances to attain a variety of results. The startup claims its bars battle stress, assist pathogen immunity, and even elevate mind perform.
For DiGiulian, Ship Bars is greater than an idea or a portfolio funding. Based on the corporate, she makes the bars herself in her own residence.
Ship Bars is now finalizing recipes, and DiGiulian says the launch is “across the nook.” The snacks look poised to reach with a excessive pedigree — athletes like Brette Harrington and Lynn Hill have examined them within the wild.